special, important, individual.

From day one Wink eyewear has championed the original in all of us. We believe that blending in is a crime and that your individuality is your greatest asset.

To that ideal we strive to provide our clientele with an outlet to express their uniqueness and personal style. We don’t take credit for it, we simply aim to supply an accessible avenue to fine eyewear to help you express and reveal your own true identity.

I can give you subtle, I just can’t give you boring.
— Michael Willoughby
Your individuality is your most valuable asset.
We don’t have a store full of best sellers. We rarely ever see the same frame twice at Wink. Your frame is your frame.
It is impossible for colors to clash. Color is light, and light is truth.